Shopify Launches LinkPop Link-In-Bio Tool to Help Creators Turn Fans Into Customers

Source: Shopify

Shopify has entered the link-in-bio market. The e-commerce giant launched Linkpop, a new free link-in-bio tool. It allows creators to share up to 200 links (e.g., websites, articles, videos, playlists, etc. ), access built-in analytics tools, and integrate their Shopify store to sell products. Although anyone can use Linkpop, shoppable links are only available to Shopify merchants.

The link-in-bio market is oversaturated but a power player joins the fray with Shopify's entry. Linkpop has many of the same features as other link-in-bio tools like Linktree, but its native shopping capabilities set it apart. Creators can connect their Shopify storefronts to convert their fans into customers. With more creators dipping their toes into e-commerce, providing a seamless experience will encourage their audience to purchase their products and services.

“At Shopify, we’re investing in supporting creators to build and own their brands by expanding access to our world-class commerce technology and by building tools that will help merge creativity, community, and commerce. Linkpop is the first step in this exciting journey,”

Link-in-bio tools have become the go-to way for creators to monetize traffic from their social media accounts. Although traditional websites and e-commerce landing pages are common, these types of tools are becoming more sophisticated; therefore, creators may choose these in the future due to their light setup and ease of use.