Substack Rolls Out a TikTok-Like Vertical Video Feed

Substack

Substack, best known for newsletters, is expanding further into social media with a TikTok-style vertical video feed in its revamped Media tab. The scrollable feed features videos up to 10 minutes long. Substack reports that creators using multimedia grow revenue 2.5x faster, making video a logical next step—especially after adding native video support.

Substack

Additionally, a new Leaderboards feature highlights the fastest-growing and highest-earning publications across categories.

Why It Matters: With the continued rollout of familiar social media features, transitioning to Substack becomes easier for creators and brands. For brands looking to expand their influencer marketing efforts on the platform, the Leaderboards offer a valuable starting point for identifying potential talent for collaboration and sponsorships.