Twitch Introduces Advertiser-Friendly Content Guidelines

Twitch

For the first time, Twitch has released Advertiser-Friendly Content Guidelines, developed with advertiser feedback and industry best practices. These guidelines clarify how certain content, including labels such as Sexual Themes, Gambling, Politics, and Sensitive Social Issues, may impact ad revenue.

Why It Matters: Creators now have more transparency into what could affect their ad revenue and the opportunity to make informed decisions about the content they stream, increasing their chances of having ads placed in their streams.