LTK Introduces New Creator App Updates to Help Creators Maximize Their Earnings

LTK introduced two key updates to its Creator App. They are as follows:

  • Product Commission Comparison: Creators can now compare commission rates across brands and retailers, making it easier to select the most profitable options.

  • Search Tab: Creators can explore and discover brands and products through a new native search experience. They can filter products by categories and features (e.g., New on LTK, High Commissions, Active Collabs), tailored to their preferences.

Why It Matters: These updates empower creators to maximize their earnings by providing crucial data for selecting the most lucrative brands and products. They also streamline the process of finding the best promotional opportunities. As creators become vital sales channels for brands and retailers, access to the right data and tools is essential.

Other platforms connecting creators and brands for performance-based initiatives have also recognized this need. For example, YouTube recently launched a Chrome extension for its Shopping program, allowing creators to view and compare commission rates across retail websites and save products for easy tagging in their videos.

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