Pinterest Launches Hosted Checkouts To Streamline In-App Shopping

Source: Pinterest

Pinterest launched Hosted Checkout, enabling Pinterest users to discover and shop products in-app.

Before, when users clicked on a Product Pin, Pinterest would redirect them to the retailer's website, where they would need to add products to the cart, enter their payment and shipping information, and more.

Now, when users click on a Product Pin with Hosted Checkout enabled, they can select the specific product they want, such as the colors and sizing. They can then tap Buy to add their payment and shipping information and then complete the order, all without ever having to leave Pinterest.

Brands using Hosted Checkout will receive all customer and order information. This allows them to own more of the customer relationship. Also, Product Pins with the feature are distributed across various surfaces on Pinterest, including the Home Feed and Search, enabling them to be discovered throughout Pinterest experiences.

In a beta study, Pinterest found that shoppers were more likely to make a purchase via the Hosted Checkout experience than those who do not encounter the Hosted Checkout experience.

At launch, brands that are in the Pinterest Verified Merchant Program and sell their products through Shopify on Pinterest are eligible.

The new feature removes the friction that comes with users having to take multiple steps to purchase a product they discover on Pinterest. With users able to do everything within the Pinterest app, there is a higher chance that they will follow through with their purchase as opposed to dropping off due to being redirected elsewhere.

An overall simplified shopping experience will help drive more conversions for retailers.