Pinterest Adds Board Stickers To Allow Creators To Link Out To Their Pinterest Boards

Source: Pinterest

Pinterest added Board Stickers for Idea Pins.

Board Stickers give creators the ability to tag and link out to Pinterest boards in their Idea Pins. Viewers who click on the board tag are then directed to the content. At this time, creators can only tag public boards they own as opposed to private boards and boards owned by other creators.

Creators can provide viewers with more inspiration and context by adding Board Stickers to their relevant, personal Boards. Since creators currently can’t drive to external links with Idea Pins, this offers a workaround.

For example, creators could share an Idea Pin with a Board Sticker that links out to a Board with Pins that feature external links or shoppable product tags. This could be a great add-on for a brand partnership.