Pinterest Is Testing Updates For Product Pins & Shopping Spotlights To Increase Product Discovery & Purchase
Source: Pinterest
Pinterest is looking to improve the shopping experience for Pinners and retailers.
The platform recently started to test new updates to Product Pins and Shopping Spotlights quietly. These tests include:
Product Pin Labels: Labels such as ‘Popular’ and ‘Best Seller’ indicate what products are trending based on current buying behavior.
Sale Prices: Updated sale prices will be shown next to original prices on Product Pins to highlight deals for users and let them know how much money they are saving on a product.
Product Ratings & Shipping Information: Product ratings (aggregated from retailer sales) and shipping information will be available on Product Pins now.
Shopping Spotlights: Influencers and publishers have more editorial options such as longer article descriptions and the ability to organize recommendations into sections and types of products.
“Millions of people come to Pinterest every month to find inspiration about what to try and buy. That’s why we’re continuing to make it easier for Pinners to find products from trusted merchants, especially as parents are adjusting to this new kind of Back to School season,” a Pinterest spokesperson said in a statement to Search Engine Journal.
There is no word when these features will exit testing and officially launch. However, with the holiday season around the corner, it’s likely sooner than later especially considering Pinners are planning for the holiday earlier than ever this year.
Insights & Analysis:
Pinterest is already a leading shopping destination, but these features make it even stronger. By adding labels, product ratings, sale prices, and, shipping information to Product Pins, the platform brings a similar experience that can be found on other traditional e-commerce and retailer sites. These will not only help users discover products but increase the chance of users making a purchase.
The Shopping Spotlights additions are also notable. Giving influencers and publishers the ability to add longer descriptions for their recommendations enables them to expand and add valuable context and detail to their recommendations while being able to organize products by sections and types of products allows for better recommendation curation.
Together, these help Pinterest to incorporate even more social proof into the customer journey, which will ultimately drive more purchases on the platform.
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Source: Adweek
