More Details Emerge About Instagram's Upcoming Twitter Competitor
Source: Lia Haberman/Instagram
More details about Instagram's upcoming text-based app, which has been referred to by different names including P92 and Barcelona, have emerged. In March, the first details were revealed, indicating that users would be able to log into the app using their Instagram credentials and that there would be decentralized components.
Based on leaked marketing materials and details shared by Lia Haberman, here is what can be expected:
Creators will be able to share text (up to 500 characters), links, photos, and videos (up to five minutes long) with engagement in the form of likes, replies, and reposts.
Creators will also have the ability to set safety controls, leveraging their current settings on Instagram to limit who can reply to them and mention them. Instagram's current Community Guidelines will also apply.
The app will be compatible with other apps like Mastodon, with the ability for users on these apps to search for, follow, and interact with creators on the forthcoming app.
With the circus that Twitter continues to be under Elon Musk's leadership, a Twitter alternative is welcomed by most. Platforms like Bluesky and Post have gained traction from people looking for a similar Twitter experience but in a more positive environment. However, no one has really been able to compete with Twitter in a significant way.
With the foundation and resources that Instagram has, Instagram's app is almost guaranteed to be a much better competitor than existing options. By having a direct tie-in to Instagram, it will also appeal to creators and celebrities with already established presences who won't need to worry too much about starting from scratch. The app could be available as soon as June, which will create an interesting storyline as Twitter's new CEO, former NBCUniversal exec Linda Yaccarino, starts.
