YouTube Announces New Details for NFL Sunday Ticket Partnership
Source: YouTube
During YouTube's Brandcast event, it unveiled its latest efforts to attract advertisers and media buyers. One significant focus was its NFL Sunday Ticket deal. NFL Commissioner Roger Goodell joined the event to share more details about the partnership including the role creators will play. Notables include:
YouTube is granting creators including MrBeast from various content categories, including fashion and food, first-of-its-kind access to games and players for behind-the-scenes content.
Through a new Shorts-focused series called "NFL Creator of the Week," YouTube will showcase creators presenting weekly game highlights and commentary.
Viewers will get a chance to hear their favorite players mic'd up on the sidelines through original programming like "Game Day Access."
Advertisers will have access to a wide range of advertising solutions across NFL content, including live games on YouTube TV and Primetime Channels. They can also leverage ads in highlights, post-game commentary, and other related content to engage their target audience.
Since the initial announcement, YouTube and the NFL have actively promoted their partnership by announcing new product features, such as multi-game viewing and live chat, as well as by sending creators to NFL-related events like last month's NFL Draft. With the latest announcement, we see YouTube creators playing an always-on role in helping to spread the NFL to more audiences, advertisers gaining new touchpoints to reach consumers, and viewers having a more interactive way to consume NFL content.
Overall, it highlights three prominent trends: the growing importance of sports programming for streaming services, the merging of creator and premium content, and the pivotal role of creators and short-form videos in appealing to younger sports fans.
