Meta Expands The Branded Content Tool To Facebook Reels So Creators Can Disclose Sponsored Reels
Source: Meta
Source: Meta
With the Branded Content Tool, creators can easily disclose Reels they create in partnership with brands. Like Instagram Reels, their video will have a Paid Partnership label when they add the tag.
In addition to letting viewers know they are watching branded content, the tag will give brands access to performance metrics. When creators promote products or services that are in restricted industries, such as alcohol or financial services, they can restrict who can see the post based on age or location to meet Meta’s branded content policies.
Lastly, creators are able to grant advertising permissions to their brand partners. This process is done by toggling on the option ‘Allow A Business Partner To Boost.' This will allow brands to turn the organic Reel into a Branded Content Ad.
To be eligible for the Branded Content Tool, creators must comply with Meta's Partner Monetization and Branded Content policies.
More Investment In Reels
The expansion of the tool Facebook Reels was only a matter of time as Reels is one of the fastest-growing formats on Facebook. In addition, it's the latest effort by Meta to help creators monetize. While this doesn't directly help creators monetize, it can convince brands to use Facebook Reels for their influencer marketing campaigns since there is now an official tool for disclosures, a way for them to access performance metrics in real-time, and the opportunity for them to scale content with paid media.
It also follows up several new ad updates for Facebook Reels, including the ability for creators to monetize their Reels by enabling brands to run Post-Loop Ads and Carousel Ads on them.
To learn more about the Branded Content Tool for Facebook Reels, check out Meta’s official how-to guide here.
