LinkedIn Gives Creators Greater Control Over Their Profiles & Content With Profile Updates

Source: LinkedIn

LinkedIn shared new updates for Activity on profiles. Activity will now show dedicated sections for each content type: Posts, Comments, Videos, Articles, Images, Newsletters, Events, and more. Creators will also be able to choose which type of content they want viewers to see first.

Greater Control & Visibility

The update provides creators with greater control over their profiles and the visibility of their content. With the ability to choose which content type appears first, creators can showcase the content that best represents them and the value they offer on the platform.

This serves as a first impression, allowing profile visitors (who may turn into followers) to preview the type of content they can expect from a particular creator. For instance, someone interested in growing their newsletter may choose to highlight that content type, making it easy for viewers to know they have a newsletter and potentially subscribe.

At the same time, it provides a better viewing experience for audiences, making it easier to discover their preferred content type. Rather than having to sift through a creator's profile, they can simply click on the tab for their desired content type. This is similar to the viewer experience on YouTube, where separate tabs are available on creators' Channel Pages for different content formats.

A Growing Trend

LinkedIn's latest move reflects a growing trend of platforms giving creators more control over their profile presence and the ability to showcase specific content, regardless of when it was published. Other examples of this include Instagram's Pinned Posts and Pinterest's Profile Highlights.