Instagram Tests Group Mention Feature for Stories
Instagram is testing a new Group Mention feature for Stories. This feature allows users to tag a group of people using a single mention by creating a Group Mention, instead of having to tag each person individually. Once created, anyone who is tagged under it can also use it.
Tagging other accounts in Stories is a common practice for users. However, it can be time-consuming and tedious when tagging a handful of accounts and sharing multiple Stories. This feature makes the process easier and faster for such scenarios, benefiting both users and Instagram. With this streamlined process, users can tag those featured in their Stories without having to spend a lot of time and effort.
This feature can be particularly useful for group trips, where people share multiple Stories over time and tag others. More specifically, this will be a great feature for creators who go on trips with other creators that are sponsored by brands and where they create content.
For Instagram, making tagging accounts in Stories easier can lead to more content. People often repost Stories they are tagged in, resulting in them sharing more content with their followers. This is a benefit for platforms that want to increase content creation and consumption.
