Instagram Says It’s Working on Improving the Search Experience

Adam Mosseri

Instagram is working on improving search functionality, according to Adam Mosseri. In a recent Ask Me Anything, he mentioned the platform is focused on helping users find content and will consider search on profiles, a feature that it recently launched on Threads.

Why It Matters: Search has been a weak area for Instagram compared to competitors, but it’s gradually improving with features like integrating more Reels in search and testing search shortcuts in comments. If Instagram can refine its search experience to better connect users with relevant content, it could boost user engagement and compete more with TikTok, which is often praised for its search experience by users, creators, and brands.

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