Instagram Launches Enhanced Tags To Help Make Crediting Creators Easier

Source: Instagram

Instagram launched enhanced tags. The update allows creators with professional accounts to showcase a self-designated profile category so that when brands or other creators tag them in a photo or video, their specific contributions are more visible. According to Instagram, the update is the result of wanting to make crediting creators, in particular Black and underrepresented creators, easier.

“As creators collaborate, inspire each other and drive culture forward on Instagram, proper crediting has never been more important. This is especially crucial for marginalized and underrepresented creators and collaborators whose contributions are often behind the scenes. Today, we’re launching enhanced tags on Instagram to make it easier for creators to receive credit for their work,” Instagram said in a blog post.

The feature was designed by Alexis Michelle Adjei, a data analyst, and Cameryn Boyd, an engineer at Meta, who said "Black creators and addressing that inequity in the creator ecosystem" was top of mind when designing the feature.

Enhanced tags are the most recent move from social media platforms aimed at helping creators get credit for their work. TikTok, which has had a fair number of issues with Black creators not being credited for driving trends such as popular dances, recently released resources to promote creator crediting. While TikTok took the resource route, Instagram directly supports creator crediting with an in-app feature. Credit and attribution play a pivotal role in a creator's discovery, building an audience, and eventual opportunities for monetization, so this type of support is critical.