Instagram Adds Filtering & ‘Create Thread’ Options for Comments

Instagram / New Comment Features

Instagram added a pair of comment-related features. The first is a filter that allows to sort comments on a post between "For You" and "Recent." The second feature is a "Create Thread" option, which becomes available when users long-press on a comment they've left on a post. Selecting this option populates the comment along with the corresponding post as a Threads post.

Why It Matters: The filtering option introduces an algorithmic way of displaying comments, which can be beneficial in helping creators manage comments who receive large volume of comments on their content.

The "Create Thread" feature furthers Meta's integration of its apps, giving Instagram users a way to extend their interactions onto Threads. This once again highlights how comments have evolved into a content format, as platforms continue to enable users to transform these interactions into shareable content.

Lindsey Gamble

Lindsey Gamble is a leading voice in the creator economy.

https://www.lindseygamble.com
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