Apple Podcasts Announces New Updates for Serialized Shows, Including First-of-Its-Kind Series Chart
Apple Podcasts
Apple Podcasts announced a trio of updates focused on serialized podcasts:
Top Series Chart: A first-of-its-kind feature that continuously tracks and showcases the top 100 serialized shows.
Series Category: A dedicated category for these types of podcasts.
Series Essentials: A monthly editorial pick that highlights one series, available for listening ad-free.
Why It Matters: Apple Podcasts is putting a spotlight on serialized podcasts, which are among the most popular types of shows. Through real-time charts, a dedicated category, and editor-selected shows, Apple is offering multiple ways for listeners to discover new and trending series, along with the creators behind them.
With deep narratives and binge-worthy appeal, bringing these shows to the forefront of the app can attract more listeners and keep them engaged over time.
This focus on serialized content reflects a broader trend across the media landscape. For instance, YouTube recently announced that it will allow creators to organize their videos into episodes and seasons for its connected TV app, drawing parallels to streaming platforms. Whether it’s audio or video, episodic, long-form, narrative-driven content is a format that audiences are increasingly gravitating towards.
