YouTube Rolls Out New Shopping Features for Creators

YouTube

YouTube has rolled out new Shopping features for creators.

Shopping Collections enable creators to curate products from their favorite brands and their own merchandise based on themes. These collections are showcased in their product lists, Store tab, and video descriptions.

The Affiliate Hub serves as a place where creators can find potential brand partners, access affiliate links (with commission rates of up to 30%) and exclusive promo codes, and request product samples from brands.

YouTube is also expanding the ability for creators to tag products across their video library in bulk and adding Fourthwall as a store integration partner.

Why It Matters: These features will help creators capitalize on the growing interest in shopping-related videos on YouTube. In 2023 alone, over 30 billion hours of such content were viewed, indicating a 25% increase in watch time for shopping videos.

Creators can establish their own virtual storefronts through Shopping Collections, echoing the offerings of retail giants like Amazon and Walmart with their creator programs. With the Affiliate Hub, creators get a one-stop shop for making their content shoppable. This experience is similar to TikTok Shop and other e-commerce players like Shopify and Klarna, which have launched marketplaces for performance-based collaborations between creators and merchants.

Need Inspiration? If you're a creator seeking inspiration for high-performing affiliate content, YouTube has compiled a video playlist.