The University of Oklahoma announces new partnership with Jordan Brand
The University of Oklahoma Sooners become the third collegiate football team to join the Jordan Brand family. The university announced the partnership on Thursday (November 9th).
Two iconic brands. #OneOklahoma#WeAreJordan
— Oklahoma Sooners (@OU_Athletics) November 9, 2017
➡️ https://t.co/3kMcn9333Z pic.twitter.com/s1wqUa2hjk
The new partnership also includes the men's and women's basketball teams. It kicks off with the 2018-2019 season and will feature the teams replacing the Nike logo with the iconic Jumpman logo on their uniforms. Fans will be able to buy Jordan Brand Oklahoma merchandise in summer 2018.
Over the summer, the University of North Carolina joined the Jordan Brand. Expect a few other high-profiled college programs to make the switch to the Jordan Brand over the next few years. As you can tell, Michael Jordan’s influence goes way beyond basketball.