Twitter Rolls Out New Alerts For ‘Super Follows’
new feature alert for creators, rolling out on iOS!
— Super Follows (@SuperFollows) February 1, 2022
creators will now be able to see all their Super Follower interactions under the ‘notifications’ tab pic.twitter.com/Ruopkq7uAa
Similar to Instagram's purple Subscriber Badge, the Super Follows section allows creators to identify subscribing followers in order to prioritize interactions with them over non-paying followers. After a relatively slow start, in which Super Follows generated just $6,000 for creators, it seems to be doing a lot better now.
According to Appfigures, Twitter recently hit half a million for in-app revenue since September, when Super Follows launched. These numbers show that subscriptions can be a viable and sustainable revenue stream for creators and for the platform itself.