Twitch Plans to Roll Out The Discovery Feed Next Month

Twitch / Discovery Feed

Twitch  is rolling out its Discovery Feed in May. The feed will be available via a tab in the mobile app and will feature two separate feeds for live streams in Live and short-form videos in Clips. It will include content from creators users follow and recommendations.

On the Live feed, users can tap a creator’s avatar to watch their live stream. On the Clips feed, users can scroll through a feed featuring short-form videos. Ads will also be displayed throughout the feeds.

Why It Matters: The Discovery Feed will create new opportunities for viewers to discover new creators and content, addressing one of Twitch's biggest issues. Providing feeds for both real-time and short-form videos gives viewers the option to consume the content they want at that time—a more interactive, lean-back experience with streamers or easily digestible videos at scale.

As clips play a larger role for streamers, marketers activating streamers for sponsored streams can also have streamers create clips featuring a segment of their integrations, which can be discovered via the Discovery Feed and shared to other social media platforms like YouTube and TikTok.