TikTok Rolls Out Interactive Add-Ons Globally To Help Marketers Supercharge Their Ads
Source: TikTok
TikTok rolled out Interactive Add-Ons for In-Feed Ads globally. With Interactive Add-Ons, marketers can interact with users through ads featuring pop-ups, stickers, and other visual elements. Interactive Add-Ons come in two varieties - Standard and Premium. Standard add-ons are suited to driving lower-funnel marketing activities such as clicks and conversions, while Premium add-ons generate brand awareness and brand recognition.
Here’s a breakdown of notable add-ons:
Pop-out Showcase: A pop-out element to showcase products and drive clicks to a product page to move users down the sales funnel.
Super Like 2.0.: Eye-catching floating icons that appear after users engage with an ad, followed by a pop-up card inviting users to a landing page.
Gift Code Sticker: A pop-up featuring an exclusive promotional code to increase conversions and drive loyalty from new and existing customers.
Countdown Sticker: A visual scrolling timer to build buzz around ongoing and upcoming events.
Marketers gain new tools with Interactive Add-Ons to capture the attention of their target audience and prompt them to take action. This is essential as Suzy research indicates that TikTok users who engage with brand videos through likes, comments, and shares are most likely to move down the sales funnel. According to the research, these types of users are 150% more likely to buy a product or service from the brand and 40% more likely to visit the brand’s website or app.
Brands are already using paid media to achieve business and marketing objectives. With new interactive elements, marketers can supercharge their ads and make them more engaging. This can help boost consumer engagement, drive brand recall, and increase conversion rates. With marketers increasingly turning to both organic and paid opportunities for their marketing efforts on TikTok, Spark Ads, which allow them to amplify creator content, layered with Interactive Add-Ons, can be a powerful combination.
Interactive Add-Ons launched just a few weeks after TikTok started testing Search Ads, another impressive ad product showcasing the platform's commitment to innovation.
