Last year marked the first time that college athletes could enter into name, image, and likeness (NIL) deals for the second biggest sporting event of the year, behind the Super Bowl.

Twitter and athlete marketing platform, Opendorse, are expanding their partnership to empower student-athletes to monetize their personal game highlights for the first time through a new Twitter Highlights program.

Adidas announced the launch of its new NIL network, giving over 50,000 student-athletes the opportunity to become paid affiliate brand ambassadors.

A look at how Dollar Shave Club, Bose, Yahoo, Outback Steakhouse, Wing Stop, Wings Over, Candy Digital, and Sheets & Giggles are partnering with college basketball players on NIL deals during March Madness.

Tom Brady signed nine college players to NIL deals as brand ambassadors for his new apparel line.