Snapchat Incentivizes AR Creators with New Lens Creator Rewards Program

Snapchat

Snapchat announced the Lens Creator Rewards program to compensate Lens creators and developers who develop top-performing AR effects. The program is currently in beta in nearly 40 countries. Creators can earn up to $7,200 USD per month based on the total number of engagements their Lenses receive in the US, India, and Mexico.

This initiative mirrors TikTok's Effect Creator Rewards Program, which likewise encourages and rewards creators to design high-performing AR effects. With around 300,000 AR creators and developers, more than 3 million Lenses, and over 5 trillion views on Lenses, Snapchat already has a thriving community that will grow even larger thanks to the new incentive. Creators are now presented with more opportunities to monetize their AR creations, not only through Snapchat and TikTok but also by collaborating with brands.