Shutterstock Partners With OpenAI For AI-Generated Content
Source: Shutterstock
Shutterstock is getting into the artificial intelligence (AI)-generated content world.
A Partnership & Integration With OpenAI
It announced a new partnership with OpenAI, the company behind the popular AI-content generator DALL-E 2. As part of the partnership, OpenAI's image-generation capabilities will be integrated into Shutterstock's platform to allow worldwide users to generate images using text-based prompts.
Hope For An Ethical & Equitable AI Framework
Shutterstock is also launching a compensation fund for creators whose work contributes to the development of AI models. Creators will be paid out every six months, receiving revenue from training data and image royalties. To ensure proper tracking and payments, it will remove any AI-generated content that doesn’t come through OpenAI. It’s also sponsoring the World Ethical Data Foundation’s 2022 global conference, which focuses on inclusivity in technology. Combined, Shutterstock hopes to “establish an ethical and equitable AI framework.”
The Latest Major Company To Get Involved
Shutterstock is the latest major company to get involved with AI content generation, a space that is picking up a ton of traction. While rival stock platform Getty Images has banned AI-generated images on its platform due to copyright issues, Shutterstock is diving in.
With credit tracking and compensation built in for contributions, it tries to address some concerns people have with AI-generated content. Many of Shutterstock's creators have already voiced their opinions about the rates they are paid for the sale of images directly. Unfortunately, their contributions to AI-generated content will probably be less lucrative.
Shutterstock's first attempt won't be the solution needed to get masses aboard, but it's the beginning of what will be a lot of testing and learning.
The Opportunity For Social Media Platforms
As Meta and TikTok are already playing in the AI-content generator space, it's just a matter of time before social media platforms become more involved. At some point, we will see a platform launch an in-app paid feature for users to generate photos and videos they can share on their social media profiles. AI creations will be based on photos and videos from creators on the platform who opt-in for the use of their posts and receive a portion of the revenue made from the feature, whenever their content is used.
By making it easier for users to create and share content, increasing platform engagement, and helping creators monetize their work, a feature like this will benefit everyday users, the platform, and creators alike.
What’s Ahead
As I mentioned in last week’s newsletter, AI-generated content will have a similar journey as non-fungible tokens (NFTs). It will be filled with concern and controversy but also opportunity and benefits. Creators, brands, and platforms that adapt will thrive, while others that don’t may miss out on valuable opportunities.
