Reddit Rolls Out A New 'Discover' Tab To Increase Content Discovery

Reddit rolled out a new Discover tab. 

With the new tab, the platform surfaces communities it thinks users will enjoy based on the communities they are already part of and engaging with. Users can filter the Discover feed to find specific topics to discover new content and communities. Furthermore, users can provide feedback to improve their feed over time by selecting options such as Show Me More Of This Content, Show Me Less Of This Content, and Hide That Content. 

Source: Reddit

This update also includes Community Drawers, which allow users to access communities and custom feeds quickly, as well as Profile Drawers, where users can update and customize their profiles easily.

This marks the first time in over two years that Reddit has made a significant update to its overall interface. It’s the latest step towards incorporating the functionality of other social media platforms into Reddit. With the Discover tab, the platform puts a greater focus on personalization with images and videos at its core. 

Social media platforms have established personalized feeds as a standard feature as users want easy access to relevant content Reddit adopting this practice increases the chances that new and everyday users will be able to easily find the content they care about most with little to no effort, which can drive up platform usage and engagement.