Reddit Adds the Ability to Search Comments Within Posts

Source: Reddit

Reddit now lets users search comments within a post on desktop, iOS, and Android. This feature makes it easier and faster for users to find what they're looking for without having to scroll through comment threads. They can simply type in their query to search for all comments within a single Reddit post instead of using "CTRL-F" or "CMD-F" to find specific keywords. This is useful for everyday users who want to find conversations on specific topics and interests, but also for creators and brands who can use it for research.

Creators can search for things related to their niche to identify potential ideas for their content. For instance, a finance creator could search for keywords related to beginner investors, scroll through the comments, and use what is being said as talking points for a video. Brands can also use this feature for social listening. They can search for themselves, products, or services to understand what type of conversations are being held about them and adjust their marketing strategy accordingly.

Enhancing search capabilities has been a priority for Reddit. Last year, the platform introduced the Comments tab in the search bar. More recently, it added support for text search within images, enabling users to search for memes and other images with text. Additionally, it improved the search experience to display more relevant subreddits and more.