Pinterest Rolls Out Improved Business Manager To Help Brands and Agencies Collaborate
Pinterest rolled out an improved Business Manager. Previously called Business Access, it's a one-stop shop for businesses to manage employees, partners, and assets. Updated and new tools include the ability to:
Create and share assets like ad accounts, profiles, and audiences.
Invite employees and partners to collaborate on assets.
Assign and manage employee and partner permissions.
Why It Matters: These updates add more collaborative tools to Pinterest Business Manager, making it easier for brands and agencies to work together both externally and internally. New capabilities, such as the ability to share audiences, can also help drive performance by easily reusing existing audiences that have performed well and deploying them across other ad accounts.
Overall, these changes bring Pinterest's Business Manager more in line with Meta and TikTok’s platforms. When combined with new ad formats and advertising partnerships with Amazon and Google, Pinterest’s ad business should strengthen this year.
