Pinterest & Jellysmack Announce A New Content Partnership To Launch A Series Of Original Creator Programming

Source: Jellysmack

Pinterest and Jellysmack, a content optimization and distribution company, announced a new content partnership. The two are coming together to produce a series of original creator programming featuring a handful of creators such as the Crowned Ladies and Emmymade. These creators will host and release their own weekly, 18-episode short-form video series weekly.

The partnership is the newest from Pinterest, which recently launched a first-of-its-kind partnership with Tastemade that brings new creator-led shoppable shows and other original programming to the platform. Like that partnership, this helps to bring new creators and original content to the platform. All creators except one will be creating content on Pinterest for the first time. As these are some of the top video creators in their verticals, they will further strengthen the platform’s creator and content ecosystem.

As for Jellysmack, it expands into another platform for its Creator Program. Earlier this summer, it welcomed 30 TikTok creators into the program to help them share their videos across other short-form video experiences like Facebook Reels, Instagram Reels, YouTube Shorts, and Snapchat Spotlight.