Pinterest Is Making Its Debut at Coachella This Year to Meet Gen Z
Pinterest will attend Coachella this year, marking its first appearance at the iconic music festival. Additionally, Pinterest has teamed up with AEG/Coachella for a Board Drop to share the mood for this year’s event.
According to Pinterest, tens of millions of searches related to Coachella, including performers, outfits, hair, and makeup, are made on the platform. Last year, Pinterest searches for “Coachella outfit” increased by 156% from the month before the festival to the days following the weekend.
Why It Matters: Pinterest’s upcoming appearance at Coachella, popular among Gen Z, is fitting as they are also one of the platform's fastest-growing demographics, making up over 40% of its monthly active users. Connecting with Gen Z offline adds to other online efforts that have brought them to the platform, including its standalone Shuffles app.
YouTube, TikTok, Instagram, and Snapchat have bigger Gen Z audiences, but Pinterest can now be included in the mix for brands targeting this demographic.
