Logitech Launches ‘Creator Society’ Initiative To Co-Develop Programs That Center On The Needs Of Creators

Source: Logitech

Logitech launched its Creator Society initiative. It’s part of the company's Together We Create campaign. This campaign focuses on celebrating creators, fostering a community of creators that elevates them, and driving change for a more diverse and inclusive future powered by creators.

Creator Society is an invite-only global community of creators that will work with the company's dedicated creator division. Spanning across fashion, dancing, podcasting, tech, comedy, and more, this group of creators will serve as brand ambassadors and be the brand's creator voices. In addition, they will co-develop programs that center on the needs of creators, including gear, growth, and mental health.

In recent weeks, many companies including Hubspot and Visa unveiled their own creator programs. Logitech joins in with Creator Society. Rather than trying to help specific creators grow and monetize like recent creator programs, Logitech looks to have a bigger impact on the creator community. With the help of established creators in different industries and across social media channels, the company is working with them to understand their needs, ranging from what equipment they need to publish their content to more personal topics like how to handle burnout.

As opposed to traditional influencer marketing models that rely on transactional relationships, Logitech's approach of co-creation with influencers replicates a growing trend of brands and creators working together to drive value.