LinkedIn to Display Newsletter Subscriptions on Profiles

Source: LinkedIn

LinkedIn will soon introduce a new feature that will display newsletters users subscribe to on their profile for others to see, in the same way as shared interests, pages, and groups. It says the purpose is to make newsletters more discoverable and help users find newsletters that are relevant to them. For users that don’t want their subscriptions to be public, they will need to unsubscribe from the newsletter they don’t want to be public.

With over 36,000 active newsletters and 29 million unique people subscribed to at least one newsletter, it’s one of the most popular LinkedIn features. Outside of the initial invitation notifications sent out to all of a creators’ connections when they publish their first newsletter, discovery is still somewhat limited. By showing newsletters that members subscribe to, it can help members find newsletters that their connections are also reading, which could encourage them to sign up. For creators, it means getting in front of new audiences, especially ones outside their own connections.