LinkedIn Tests Suggested Posts and Enhanced Search Functionality

Source: LinkedIn

LinkedIn is testing Suggested Posts in the Feed, which display trending posts to users based on their interests. They have a "Suggested Posts" label at the top. Additionally, the platform is enhancing Search to provide users with more valuable posts from creators based on their search queries. Users can filter their search results according to specific content and categories such as Posts, Groups, Events, Courses, and Services.

As LinkedIn has experienced a 2x increase in engagement over the last year, the platform is seeking additional ways to assist users in discovering valuable content. Suggested Posts are designed to serve users content that aligns with their interests, even if they are not following that particular person. The updated Search experience enables users to take a more active approach to discover content. This two-pronged approach ensures a balance between passive and active content discovery, providing users with more pathways to find what they are looking for, which can increase engagement even more.