Instagram's @Creators Account Provides Insight On Frequently Asked Questions About The Platform
Photo: @Creators
Back in the fall, Instagram launched @Creators, a new branded account dedicated to creators, which provides tips and tricks on how to use the platform and its features.
Last week, the account took to Instagram Stories for the second edition of its Frequently Asked Questions series and answered some of the most common questions users have about Instagram such as how often the algorithm changes, whether the type of account impacts feed ranking, and much more.
You can check it out in the following Twitter video:
ICYMI: @instagram 's 'Creators' dedicated branded account recently answered some of the most common questions that users have about the platform such as how the algorithm works, if the type of account you have impacts feed ranking, and much more. #Instagram pic.twitter.com/4YfutrQ23M
— Lindsey Gamble (@LindseyGamble_) January 31, 2020
Also, I’ve highlighted what I consider to be the most notable insights from the FAQ round below.
How often do you change the algorithm?
“Because it’s powered by machine learning, Instagram’s feed ranking is constantly adapting and improving based on new data. “
Does the type of account you have impact ranking?
“No, we do not favor posts from businesses or verified accounts in Feed. If you interact with content more, of course it is more likely to appear at the top of your feed.”
Does Feed ranking favor videos over photos?
“We don’t universally favor photos over videos. Your feed is customized for you so it really depends on how you use Instagram. If you consistently watch a lot of videos, that will be reflected in your feed.”
With so much attention on video content and more brands and creators investing in that type of content, I was surprised to hear that the Instagram algorithm doesn’t rank video content over photos especially considering that the Facebook-owned company has been trying to push IGTV on its users.
If you’re on Instagram and looking for ways to up your game, I highly recommend giving the @Creators account a follow. It’s an easy way to stay in the know when it comes to utilizing the platform effectively. Plus, the account often highlights individual creators and the ways that they are building and growing their audience.
In other Instagram news, it recently rolled out a new feature that makes it quick and easy for users to re-share Stories content that they are mentioned in.
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