Instagram Tests New Ways For Users To Shape Their Experience & Shares How Creators Can Make Recommendable Content

Source: Instagram

Instagram revealed it’s testing two new ways for users to better shape their Instagram experience.

Users will soon be able to mark multiple posts in Explore as Not Interested, which will hide those posts and reframe the app from showing similar content in the future. They will also soon be able to hide suggested posts based on certain words, phrases, or emojis in the caption or hashtags.

Instagram also shared tips and best practices for how creators can make recommendable content. Some are more generic such as posting original content and creating engaging Reels. Others are more specific, like including relevant keywords in bio and content captions to be more discoverable in search results.

In the wake of recent backlash, Instagram's announcements reveal a lot about its focus. It aims to give everyday users more control over the content they're seeing while helping creators get their content in front of new people. Although this might seem counterintuitive on the surface, the two approaches are required to support the different types of people using Instagram.