Instagram Tests Multiple Audience Lists for Stories
Instagram has started testing the ability for users to share Stories with multiple audience lists. Previously, users could share their Stories with all of their followers or their Close Friends list. Now, users will be able to create multiple lists of specific people to share Stories with.
Why it Matters: Creators have more options for what content to share and with whom they specifically share that content. For creators who share different types of content and have different audiences, this will allow them to tailor their content to the most appropriate audience. This feature adds to a growing list of recently launched features that allow for more selective sharing, including the Close Friends option for Feed Posts and a toggle to share content to the Feed or Profile.
