Instagram Simplifies the Hashtag Experience to Enhance Search Capabilities
Instagram is updating its hashtag experience. Now, when users tap on a hashtag, they will see comprehensive search results for that hashtag across various pages like 'For You,’ 'Accounts,'’ 'Audio,'’ and 'Reels.’ Users can also follow the hashtag via a plus icon adjacent to the search bar.
Why It Matters: This update simplifies Instagram's hashtag experience, making content discovery based on hashtags easier. While the significance of hashtags has decreased over time, this update renews their value, particularly for search and content discovery.
Despite TikTok receiving much attention for its search capabilities, Instagram seems intent on showcasing its own. Along with updates like this, it’s been busy running ads promoting its search benefits.
