Adobe Announces Free Content Authenticity App to Protect Creators and Ensure Proper Attribution

Adobe / Adobe Content Authenticity 

Adobe has announced Adobe Content Authenticity, a free web app (available in early 2025) developed in collaboration with creators to help protect their work and ensure proper attribution through Content Credentials. These credentials act as a "nutrition label" for digital content, embedding metadata that provides transparency on how content was created and edited. Already integrated into Creative Cloud apps like Photoshop, Lightroom, and Firefly, the app is available to all creators, regardless of whether they are Adobe users.

Through the app, creators can indicate whether they consent to their work being used in AI models and attach details like their name, website, and social media profiles to their digital content. Even if a screenshot is taken, this information remains intact thanks to digital fingerprinting, invisible watermarking, and cryptographically signed metadata.

Additionally, Adobe is launching a Google Chrome extension that allows users to view Content Credentials on websites and apps, even on platforms that don’t natively display them.

Why It Matters: As concerns grow over AI's unauthorized use of creator content and lack of proper attribution, Adobe is stepping up to provide a solution. With Content Credentials, creators can signal whether they want their work to train AI models and ensure they receive credit throughout the content’s lifecycle. While it remains uncertain how widely these credentials will be adopted beyond Adobe, this is a positive step toward protecting creators' rights.