Facebook Gaming Tests Ways For Streamers To Simultaneously On Facebook & Instagram

Source: Facebook Gaming

Facebook Gaming is testing ways for streamers to stream simultaneously on Facebook and Instagram. Catherine Coddington, head of North America gaming creator partnerships for Facebook Gaming, recently revealed to The Information that Meta is testing an integration for streamers to be able to livestream on Facebook and have it automatically broadcasted on Instagram.

Since launching in 2018, Facebook Gaming has worked hard at playing catch up to Twitch and YouTube, which are both very established in video game streaming. Creators on Meta’s gaming platform already have access to a number of ways to make money. The addition of cross-streaming can be attractive to gamers that want to maximize their viewership by tapping into Instagram’s younger audience. It also would give creators the ability to utilize Stories and Reels, two of the platform’s most popular features.