Creator Start-Up Notch Offers Creators Insurance Protection For Instagram Accounts

Source: Notch

Notch, a creator start-up, offers creators the ability to get insurance for their Instagram accounts. As "the first insurance for digital assets," the company recently launched protection plans for creators’ Instagram accounts that include payouts in case they get hacked.

To sign up for Notch's insurance plans, creators first submit their handle and account size and answer a few questions about the account hacking history. After that, Notch generates a quote based on the creator’s account size, projected earnings, and local state taxes. The quote is broken down into three options featuring a monthly policy rate and what creators will be paid out daily if they cannot access their account.

In addition to payouts, Notch will support creators through real-time monitoring of their accounts and notifications when suspicious activity is detected. They will also provide a dedicated team to help creators retrieve their accounts if hacked. The company’s offering is currently available in Illinois, Arizona, and Florida, with plans to launch in more states in the coming months.

The rise of the creator economy has given birth to several companies focused on helping creators. Notch is one of these companies. As being a creator can be big business, creators need to be able to protect some of their most valuable assets – their social media accounts. For many creators, their social media accounts are the central piece to making money, whether through promoting products or services from brands or selling their own products or services directly to their audiences. For a small fee, creators can protect their prized assets and limit the potential negative impact an account hack or lockout may have on their livelihood and income.

With account hacking being quite a common occurrence today, creators being able to secure protection for their Instagram accounts can be pretty beneficial.