Acast & Spring Announce A New Partnership To Help Podcasters Monetize
Source: Acast
Acast and Spring announced a new partnership to help podcasters monetize. Thousands of Acast podcasters will soon be able to take advantage of Spring's robust commerce creator solutions, which include creating, promoting, and selling physical and digital products such as merchandise and NFTs.
The announcement comes a few months after the two launched a pilot program with 11 popular podcasters. As part of the pilot, they developed their own Spring merchandise lines and stores and had access to Spring's custom analytics dashboard, educational resources, and support channels. Since the program began, nearly 1,000 products have been sold. After the pilot's conclusion, Acast and Spring will build additional features to enhance the creator experience across their platforms and increase opportunities for podcasters to monetize.
Simon Marcus, VP of Strategy at Acast said the following about the partnership:
Acast’s mission is to help more podcasters make more money in more ways, by strengthening the connections between creators and their fans. Through our partnership with Spring, we’re enabling podcasters to expand their revenue base to include custom merch and creative products — putting the creator’s brand front and center. Spring shares our vision for creator success, and we look forward to seeing what our creators come up with.
The partnership brings good news to the podcasting community. Today, most podcasters who make money off their shows do so through advertising such as ad reads and pay-walled content through subscriptions. Now, more podcasters can easily expand their revenue streams by adding the selling of products into the mix.
Spring, which has a proven track record of helping creators monetize across Instagram, Twitch, YouTube, TikTok, and other channels, has become a go-to platform for creators to set up shops and sell directly to their fans. Spring's existing partnerships and integrations can be taken as an indication of what's to come, which looks like a step forward in Acast and Spring's joint vision of helping creators succeed.
