Cirque du Soleil Launches Its Own Influencer Network

Cirque du Soleil Entertainment Group

Cirque du Soleil Entertainment Group, the parent company for Cirque Du Soleil, Blue Man Group, VStar Entertainment, and more, has launched the Cirque du Soleil Artist Influencer Network.

This new network allows brands to collaborate with over 1,500 talents from their various properties for sponsored content. With a combined total of over 35 million followers, these talents come from diverse backgrounds, age groups, and verticals, including onstage performers, stage technicians, and costume designers.

In addition to their regular salaries, talent will receive compensation for their brand partnerships. They will also gain access to educational and training opportunities provided by the company.

Why it Matters: Cirque du Soleil's investment in its own influencer network highlights how companies are launching their own network of creators and tapping into their employees as creators. It also offers valuable opportunities for the company, its brand partners, and its talent.

By facilitating brand collaborations for its talent, the company can enhance brand awareness and exposure, extending partnerships and sponsorships with brands beyond live shows and experiences. This move aligns Cirque du Soleil with others like Paramount and The Arena Group, both of which have recently launched similar initiatives to expand their advertising offerings to brands.

For brands, this means they can tap into this diverse talent pool to reach global and local audiences while also capitalizing on Cirque Du Soleil's traditional touch-points with consumers. For the talents themselves, this provides a way to leverage their social followings, generate more incom, and improve their skills as creators.