Amazon Music Launches AI-Powered Topics to Enhance Podcast Discovery

Amazon / Topics

Amazon Music has launched a new Topics feature for podcasts. This AI-powered feature displays topic tags relevant to a podcast episode beneath the episode description. When users click on a tag, it shows a list of episodes that discuss the same topic.

Topic tags are based on the podcast's transcript and description, which AI analyzes, and humans review to determine the most relevant tags for the episode page. The feature is currently available for US users and "top podcasts," with plans for future expansion.

Why It Matters: Topics offer several benefits. For listeners, they provide a way to explore and discover podcasts based on specific topics of interest, making it easier to find related content. For creators, it means they have the potential to reach new listeners based on the subject matter and content of their episodes.

Podcast discovery remains one of the biggest challenges in the podcasting industry, but AI features like this are helping to connect more listeners with podcast creators.