Amazon Announces AI-Powered Customer Review Summaries

Amazon

Amazon announced a new AI-powered summarization feature for customer reviews. This feature uses AI to provide summaries of reviews by verified purchasers for products on the product detail page. The summary highlights key product features, as well as customer sentiment. Additionally, the summary includes clickable buttons that highlight important product attributes, such as ease of use, performance, and stability, enabling viewers to read reviews that specifically mention those attributes.

Currently, Amazon is testing this feature with a select group of mobile shoppers across a variety of products. The company plans to use feedback from this testing phase to further refine and improve the feature.

Amazon, like many tech giants, is using more AI in its operations. They have created summarized product reviews to give shoppers a quick overview of what people are saying about items they are looking at. This means shoppers do not have to read many reviews, saving them time and effort. But, it is worth noting that these short summaries might miss some finer details in reviews. While there is a chance that AI-created summaries could be off-mark, Amazon is trying to keep them accurate by focusing on reviews by verified purchasers and double-checking them with both technology and human moderation.

Using AI to create summaries is becoming a trend. YouTube is experimenting with AI to summarize videos, helping viewers choose what to watch. Spotify is also considering using AI to summarize podcasts.