VSCO's New CEO Eric Wittman to Focus on Monetization for Creators

VSCO

VSCO has announced a change in leadership. Eric Wittman, the current VSCO president, will assume the role of CEO, while Joel Flory, former CEO and co-founder, will assume the role of executive chairman. With Wittman now at the helm, his focus will be on providing creators with new tools via VSCO Pro and exploring avenues to help them monetize. These may include promotional tools that assist creators in connecting with individuals interested in purchasing their work and enabling brands to directly license content from creators.

Why it Matters: In 2023, a series of leadership changes have taken place across social media platforms, with YouTube and TikTok also experiencing changes in their executive teams. VSCO has undergone an evolution over the years, transitioning from a suite of editing tools to a more recent social platform, incorporating features like direct messaging, VSCO Spaces, and increased customization. With this new chapter, it aims to become a space where creators can monetize their content, whether through direct sales to brands and fans or brand collaborations, potentially attracting more creators to the platform.