Twitter Introduces Twitter Notes, Its Long-Rumored Feature That Allows Creators To Share Long-form Content

Source: Twitter

Twitter introduced Twitter Notes. This long-rumored feature allows creators to share long-form content that is readable on and off Twitter. With Notes, creators can go beyond the 280 character limit in a single piece of content by using a new composer tool, where they can combine text, photos, videos, GIFs, and Tweets. When Notes are published, they are distributed as Note Cards, which are Tweets with a preview of the Note and a unique link. Published Notes will also appear on creators' profiles under a new Notes tab.

Twitter is currently testing the feature with a select group of writers, including bloggers, newsletter publishers, comedians, content creators, social media managers, or “anyone else on Twitter who writes, has a profile as an opinion leader, or simply has something to say.”

This isn’t all. Along with the new feature is Twitter Write, a new team dedicated to developing tools and experiences that serve writers and readers.

Short-form writing is at the heart of Twitter. However, the platform is packed with long-form writing via threads and screenshots of blog posts or notes. In light of the demand for long-form writing, Twitter’s move to provide native support for the content is a good one.

Rather than relying on hacks to share longer writing or linking out to third-party platforms, Notes allows creators to write and share this kind of content directly on Twitter. Not only does this give creators another content format to use, but it expands Twitter’s content library, which can drive up user engagement while making Twitter content more discoverable beyond its app.

It’s early, but Notes could pose a challenge for WordPress, Medium, Substack, and other long-form writing platforms since creators can tap into their existing audiences on Twitter.