TikTok Launches Affiliate Integrations with Amazon, Walmart, Target, LTK, Rakuten, and More
TikTok / Affiliate Integration
TikTok is testing a new integration with various affiliate partners through TikTok One, its all-in-one creative platform that also includes TikTok Creator Marketplace and TikTok Creative Challenge.
This update enables creators to add product links from affiliate programs such as Amazon Affiliate, Target, LTK, CJ, Impact, Rakuten, Walmart, Expedia, and Temu.
How It Works
Creators with access can add product links when posting their videos by following these steps:
Tap the Content Disclosure and Ads option under Settings.
Click More Options.
Select the Product Link option and choose the relevant affiliate product link.
Once the video is published, the product link will appear in the comment section under a "Related Product" / "Click to View" label. This differs from TikTok Shop products taggs, which are prominently displayed above the creator’s handle and overlayed on the video itself.
Creators earn commissions when viewers make purchases through these links.
Why It Matters
With this update, TikTok is making another significant move in its shopping ambitions. While TikTok Shop—its native commerce solution—continues to grow, the platform is expanding its shopping capabilities by partnering with major affiliate players. These include household names like Amazon, Walmart, and Target, as well as affiliate platforms such as LTK, Rakuten, and Impact.
Though TikTok Shop remains the platform’s primary focus, this new integration adds flexibility and benefits for all involved:
Creators gain another way to earn through their organic videos via affiliate commissions. Instead of relying on link-in-bio tools or promo codes, they can use this seamless, native functionality, making it easier for viewers to discover and purchase products and for creators to earn.
Affiliate partners benefit from an easier path to purchase, increasing the likelihood that viewers make purchases through affiliate links—generating more revenue for them and the brands they support.
TikTok stands to gain from positioning itself as a shopping destination. While it’s unclear if TikTok will take a cut of sales generated through this integration, doing so could create a meaningful new revenue stream. Even without direct earnings, this feature strengthens TikTok’s appeal to brands, affiliate platforms, and creators, reinforcing its role in the evolving social commerce landscape.
