Press Secretary Karoline Leavitt announced that the White House will open the Brady Press Briefing Room to new media voices, including independent journalists, podcasters, social media influencers, and content creators.

The event gathered over a hundred top creators and industry professionals, including influencers with millions of followers, executives from companies bridging creators and brands, talent managers negotiating deals, and independent marketers slash creators like me. The diverse mix of attendees spanned various backgrounds and sectors within the ecosystem.