The NBA's Charlotte Hornets made headlines this week with the announcement of a new partnership with Feastables, the snack company founded by mega YouTuber and entrepreneur, MrBeast. Feastables will become their official jersey sponsor for the upcoming basketball season. This marks a first-of-its-kind partnership between a creator-led brand and an NBA franchise.

The food and beverage industry has surprisingly been a successful venture for some of the biggest YouTubers.