Spotify Teases New AI-Powered Features
Spotify announced plans to introduce new AI-powered features. During its second-quarter earnings call, CEO Daniel Ek revealed that the streaming service may use AI to provide more personalized content, summarize podcasts, and generate ads.
Spotify already uses AI in various ways, such as its DJ feature, which provides personalized music along with AI-powered commentary. These potential new features would provide several benefits for creators.
For instance, summarized podcasts would help creators attract more listeners and drive growth by making it easier for users to explore and sample new podcasts, giving them a glimpse of what to expect. With AI-driven ads, advertisers would be able to generate ads quickly, enabling them to run contextually relevant ads at scale, which would mean more ad revenue for podcasters.