Spotify Empowers Podcasters with New Customization and Analytics Tools
Spotify
Spotify is adding new features for podcaster creators. These include:
Customized Show Pages: Creators can personalize their podcast show pages with bios and social media links, and feature a recommended "Best Place to Start" episode for new listeners.
Host Recommendations: A new tab will allow creators to suggest two other Spotify content pieces, be it another podcast, album, playlist, or audiobook.
Curated Episode Previews: Creators can now select which clips from their episodes will appear in Spotify’s discovery feeds.
Promotion of Subscriber-Only Content: For those utilizing Patreon or similar services through Spotify's Open Access, banners can be added to promote exclusive content.
Advanced Analytics: A revamped dashboard offers in-depth analytics on show performance and monetization metrics, like Ambassador and Automated Ads as well as Subscriptions.
Why it Matters: Spotify's new features provide creators with greater control over their presence, new ways to collaborate with other creators, and deeper insights into the performance of their shows.
The ability to add links to social media accounts can help creators expand their following beyond the Spotify ecosystem. Features like "Best Place to Start" allow creators to showcase their best content. "Host Recommendations" introduces a new way for creators to collaborate, such as engaging in a recommendation swap with another creator, which can help them tap into a new audience.
The advanced analytics enable creators to better understand their performance, offering opportunities to make adjustments like writing stronger episode descriptions to increase discovery and listenership.
